Environmental Protection & Recycling

Environmental Protection & Recycling huber packaging

Metal Packaging: Designed for Circularity.

metal recycling HUBER Packaging

The internationally registered logo / trademark „Metal Recycles Forever“ was developed in 2014 by Metal Packaging Europe, based in Brussels. It symbolizes the unique sustainability advantages of metal as a packaging material that can be recycled infinitely without loss of quality. In Germany, over 90% of all tinplate packaging is recycled, in Europe over 80%.


The use of this logo on the tinplate packaging shows the consumer that the brand or the filler has chosen a packaging material that fully meets the requirements of the recycling industry.
So please use the sustainability logo on your metal packaging.

Registration & Logo Download

To use the logo free of charge, we ask you to register / login on the website

https://www.metalrecyclesforever.eu/ under „APPLY ONLINE“.


Please answer the question asked during registration with „YES“ and then enter

Envases is a member of Metal Packaging Europe.


All information on the logo, guidelines for „on pack“ and „off pack“ use and the

logo data in 17 languages can be downloaded from the „Metal Packaging Europe“

page https://www.metalrecyclesforever.eu/


You can find this information here additionally as pdf

2020-07 Metal_recycles_forever_logo_fina
Adobe Acrobat Dokument 443.7 KB

82.5% Recycling of steel packaging in Europe 2018

metal recycling HUBER Packaging





Recycling of steel packaging in Europe has hit a new all-time high of 82.5%.


This new record rate, which represents data from 2018, confirms steel as Europe’s most recycled primary[1] packaging material and means that more than 8 out of 10 steel items put on the EU market this year have been recycled into new steel products.


Source: APEAL



Record recycling means steel packaging hits its own industry target in Europe three years early

Recycling of steel packaging in Europe has hit an all-time high of 80.5%.


See more:https://www.huber-packaging.com/english/company/news/ 



The Circular Economy Package is crucial starting point for a successful transition to a circular economy, in which the value of products, materials, and resources is maintained in the economy for as long as possible.


The new legislation represents a fundamental paradigm shift in packaging policy. The focus is no longer on renewables or resource efficiency, but on achieving a circular economy. Just reducing the weight of packaging is no longer considered packaging waste prevention.


Instead, there is a push for packaging materials that are effectively recycled. Mono-material packaging, like metal, is perfectly placed to meet the new requirements.


Here you will find a summary of the most important information on the EU Circular Economy Package:


Handout - Circular Economy Package.pdf
Adobe Acrobat Dokument 891.0 KB

"Environmental protection is the future."


Protection of the environment is, to use resources and energy more efficiently, reduce waste and improve the recovery of the materials used more and more - in short, to use all resources responsibly.

We face this challenge as an industry and as a responsible company.


Environmentally friendly metal packaging  

New recycling record in Europe with 77.5%


With a recycling rate of 77.5%, metal packaging in Europe again achieved a much higher recycling rate in 2015 than any other packaging. (Source: APEAL) The quota of 77.5% corresponds to more than 2.5 million tonnes of recycled material, resulting in a 49% reduction in CO2 emissions! The more metal packaging recycled, the more CO2 emissions are saved.


In Germany, the recycling rate for tinplate packaging for 2017 even stands at 91% 

(Source: GVM, Gesellschaft für Verpackungsmarktforschung)


The properties of steel (tinplate) make this material the recycling champion. Tinplate packaging is magnetic and can be easily and inexpensively separated from the waste. Steel and tinplate can be recycled any number of times without loss of quality. Once produced steel (tinplate) is permanently preserved / available, no matter what is produced from it.

metal recycling HUBER Packaging

Further information on metal packaging and its permanent recyclability can be found on the website of our European association metalpackagingeurope.org